WEBINAR: SPORTS MERCHANDISING

Manchester United's Merchandising Strategies

Discover how one of the top soccer clubs in the world, Manchester United, generates revenue through merchandising

Key Takeaways​

ONLINE, LIVE & INTERACTIVE

Date: March 08, 2019  |  Time: 4 PM to 5 PM

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Speaker

CHRISTOPHE ROUSSEAU

Faculty, Sport Merchandising, MBA ESG

Christophe Rousseau has over 20 years of experience in sports marketing, sports licensing and merchandising, retail and venue merchandising for big events such as TOP 14 Rugby and EPCR finals. He launched the SPORTEM conference in Lille in 2015, which is now recognized as one of the main sports marketing event in France and Western Europe. Focused on best practices of commercial revenue development (ticketing, licensing, sponsorship, etc.), brand management, fan experience and digital streams, SPORTEM moved to Paris in 2017 in partnership with Paris Saint-Germain and is held at Parc des Princes during the spring sports break (March–April).

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